"Live Your American Dream"

Catherine Gauthier

In your corner

Live Your American Dream

We don't just sell homes; we build lasting connections and transform dreams into reality. In fact, our mission is to help you "Live Your American Dream". Our commitment to excellence, integrity, and innovation sets us apart in the competitive real estate landscape.

  • Excellence in Service
  • Integrity Beyond Measure
  • Client-Centric Focus
  • Innovation at the Forefront
  • Community Engagement
Our dedicated team is committed to going above and beyond to ensure your real estate experience is seamless, transparent, and tailored to your unique needs. We believe in setting the highest standards to exceed your expectations.
We understand the significance of trust in real estate transactions, and we take pride in upholding the highest ethical standards. We are committed that every interaction, negotiation, and transaction will be conducted with the utmost honesty and transparency.
We embrace cutting-edge technologies and forward-thinking strategies. We are committed to leveraging the latest tools and platforms to enhance your real estate experience, ensuring efficiency, accuracy, and a competitive edge in the market.

Above and Beyond

Significance of Trust

Leveraging the Latest Tools

EXCELLENCE IN SERVICE

INTEGRITY BEYOND MEASURE

INNOVATION AT THE FOREFRONT

Committed to Community

WE BELIEVE IN GIVING BACK TO THE COMMUNITIES WE SERVE.

ERA American Real Estate Florida is not just a business; we are an integral part of the neighborhoods in which we operate.

Through various community engagement initiatives, we aim to make a positive impact, supporting local causes and fostering a sense of belonging.
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ERA American Charitable Foundation

We believe in our communities so much so, that we established the "ERA American Charitable Foundation" to grow a vehicle to streamline and grow in community involvement.

Though the Foundation was established in 2012, our agents and team members have been giving to the Emerald Coast communities since the late 1980's allowing our company to give close to $1,000,000 to our local communities.

We Focus on You

Join us at ERA American Real Estate Florida, where values aren't just words on paper; they are the driving force behind every transaction.

Let us be your trusted partner in unlocking the doors to your dreams and building lasting legacies in the vibrant real estate landscape of Northwest Florida!
As you embark on your real estate journey with us, rest assured that your satisfaction is our top priority. We prioritize a client-centric approach, aiming to understand your goals, preferences, and aspirations. Whether you're buying, selling, or investing, our team is committed to providing personalized solutions that align with your unique real estate objectives.
Catherine Gauthier
With over 200 properties listed and sold, Catherine Gauthier has proven herself as a top realtor since joining in 2019. Her performance ranks her among the top ten ERA American Real Estate agents. A resident of Fort Walton Beach since 2012 and an active community member, she volunteers at the Children's Advocacy Center. She also holds special designations as a Military Relocation Specialist and Accredited Buyer Representative.

Satisfied Customers

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Catherine was absolutely fantastic!

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Waterfront Home in Bluewater

Forming A Distinctive Partnership

We will work together from pre-listing to closing to ensure that your real estate transaction goes as smoothly as possible and meets your expectations through the following steps; Preparation, Pricing Strategy, Customized Marketing Plan, and Negotiation and Closing.
PREPARING
  • Recommend how to get your home market ready
  • Complete listing documents and disclosures
PRICING
  • Thorough analysis of market
  • Set pricing strategy to achieve goals

Customized Marketing Strategy

  • Install ERA yard sign
  • Promote your home on the MLS
  • Syndicate your home's listing to up to 200 websites
  • Open Houses
  • Respond to all buyer inquiries and arrange private showings
  • Market your property via email, direct mail and social media
  • Communicate feedback
  • Provide market updates

Negotiation and Closing

  • Evaluate offers and negotiate best price and terms
  • Facilitate inspections
  • Coordinate closing date, time, location and contacts
  • Monitor buyer financing and home appraisal
  • Follow up on details
  • Review closing statement
  • Close the sale

Comprehensive Marketing Plan

RESEARCH & MARKET ANALYSIS

1. Research property data from deed, property appraiser, tax records, MLS/ownership history, and other resources.

2. Gather facts on the features, upgrades, improvements, tenancy, neighborhood restrictions and amenities, age of appliances and major mechanics of your property.

3. We will talk in depth about your motivation and timelines.

4. You will complete the Seller Homework: provide copy of the keys, tell me why you purchased the home and what you love about it, provide essential utility information, provide a copy of the survey, floor plan and any warranties.

5. I will create a written market analysis based on market research by comparing the property to active, pending, sold and sales that failed.
Consultation/Presentation
1. View your property in person.

2. We will determine Fair Market Value of your property by reviewing market statistics and research.

3. I will provide an estimate of your net proceeds on the sale of your property.

4. Position the price of the property to encourage competitive offers that meet your needs.

5. Create a price improvement schedule based on the current market.

6. Execute a listing agreement authorizing ERA to market the property, Complete the Seller Disclosure form and gather any other pertinent documentation.

7. Offer you staging advice to make a great first impression and any inspections that may be needed.

8. Recommend repairs and improvements to sell your property at its highest price.

9. Answer any questions that you may have.

10. Discuss the next steps, showing protocol, and determine the listing launch timing that works for you.

Develop a Listing Pre-Launch Plan

1. Develop a Listing Launch plan based on the timing when you want the listing to go "Live".

2. Order a Pre-Listing Inspection.

3. Refer venders for any needed repairs.

4. Help you to prepare your property for marketing launch.

5. Create a profile for the perfect buyer for your property.

6. Schedule a professional photographer to take photos, video, floor plan, drone footage of your property for the MLS and internet web sites.

7. Create a "shot" list for the photographer and schedule picture day.

8. Write a compelling story of your property's features to entice buyers to make competitive offers.

9. Install "For Sale" sign to capture leads for your property immediately.
10. Install electronic lock box to facilitate showings and track viewings of your property.

11. Build the social media campaign to expose your property.

12. Create area hype by advertising your property as "Coming Soon" to the public, Realtors, and my database.

We Go Live!

#1
LAUNCH THE LISTING
#2
SELLER COMMUNICATION PLAN
#3
POST LISTING LAUNCH PLAN
We Launch Your Listing
1. Expose your property to 16 million buyers every day on 900+ high traffic websites. Provide weekly traffic report showing number of visitors. Examples of these websites include: ERAReal.com, Zillow.com, Trulia.com, Realtor.com, Homes.com, agent's website and more.

2. Expose your property to our ERA network which is more than 86,000 agents on six continents.

3. Create a live video and launch your listing's advertising.

4. Schedule and advertise an Open House.

5. Order Just Listed postcards to be delivered.

6. Put your home on the MLS tour for other agents to preview.

7. Network with ERA American Business Partners to expose your property to industry professionals who have direct consumer relationships.
Communication Plan
1. Tell me how you prefer to receive communication and how frequently.

2. I will follow your communication preferences.

3. I will send links to all internet sites and advertising assets.

4. I will share any challenges if they arise.

5. I will review and provide market updates and your property's position in the current market.

6. Provide Estimated Net Sheets as market pricing changes.

7. Both you and I practice clear 2-way communication until the property has SOLD and a successful closing is obtained.
Post Listing Launch Plan
1. Research creative ideas to make your property more attractive to more buyers - like lender assistance or seller concessions.

2. Refresh verbiage and photos to acquire new buyer interest.

3. Address negative feedback on showings.

4. Overcome any buyer objections to include making improvement suggestions.

5. Write Reverse Offers to buyers who cannot say "Yes" to a property on their own.

6. Set you up on a property search so you can review the competition in real time.

7. Execute the price improvement plan and begin the market repositioning advertising.

10 Steps to Selling a Home

2. PRICING

Together we will review the Comparative Market Analysis, that reviews homes similar to yours - what they are listed for, how long have they been on the market and at what price the sold homes have closed. From there, we will determine fair market value and set the price.
3. PREPARING FOR SALE

Any necessary improvements and repairs are made. When completed, photos will be taken to market your property.
1. FIND AN AGENT

It is important that you choose an agent that understands your needs and goals. My priority is to guuide you through a successful real estate transaction by developing a partnership with you to prepare, price your property properly, create a customized marketing strategy, and negotiation and closing.

We List & Show

4. LIST AND MARKET HOME
Your home hits the MLS and other websites to target as many potential buyers as possible.

5. SHOWINGS AND FEEDBACK
I hold an open house and schedule personalized showings to potential buyers.

Your Property Goes Under Contract

6. OFFER AND NEGOTIATIONS
When a buyer submits an offer to purchase your home, you and I review the terms of the offer and the net sheet outlining your estimated proceeds.

7. INSPECTION AND APPRAISAL
The buyer conducts a home inspection and an appraisal if required.

Time to Move

9. MOVE OUT

Pack your belongings to move. The buyers will conduct a final walk-through of the property with their agent to ensure that all negotiated repairs have been made and the property has remained in the condition in which it was presented upon executing the contract.
10. CLOSING

You will sign documents with a notary at the title company. After the buyers sign their documents, the sale is complete and recorded.
You will then receive your funds.
8. PRE-CLOSING

I will guide you through finalizing all the details for the closing of the property including providing you with vendors to make any negotiated repairs, communicating with the buyer's agent and lender about loan status, and coordinating with title company for any documentation needed for closing.

Factors That Influence Your Home Value

Pricing Strategy

While you and I will set your home's asking price, the buyer will set the sales price.
Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers.
The price needs to attract enough attention to result in showings and offers.
HOME PREPARATION TIPS
You only get one chance to make a first impression.

ROOMS
• Touch up or repaint walls, trim and ceilings
• Clean or replace carpeting
• Clean curtains, shutters and blinds
• Clean fireplace, mantle and surrounding areas
• Update décor - throw pillows, bedspreads, towels

KITCHEN & BATH
• Clean appliances inside and out
• Clear out and clean cabinets, drawers and pantry
• Clean, repair or replace faucets and fixtures
• Declutter counters
• Re-grout sinks, tubs and showers

BEFORE EACH SHOWING
• Pick up toys and clutter
• Clear off counters and tabletops
• Turn on lights
• Make beds
• Make sure home smells inviting
• Set thermostat to comfortable temperature
HOME PROTECTION PLAN
A home protection plan can help protect your budget and cover items while your home is on the market to give you one less thing to worry about: knowing you're protected against the expense of unexpected covered breakdowns.

There's other benefits, too, such as boosting buyer confidence, adding value to the home, providing market differentiation and improving listing market ability.

A home protection plan can also mitigate unexpected issues from a home inspection, reduce the need to renegotiate if inspection issues are found and keep the sale of the home on track.
Leveraging Relationships
AFFLUENT
NETWORKING
Having a network of agents, brokers and clientele is necessary in real estate. I will tap into my existing relationships to find a buyer for your home. I also have access to a database of over 120 agents in my brokerage, allowing me to connect with even more agents about your home and generate the right leads as potential buyers for your property.

GLOBAL
REFERRAL NETWORK
With the Global Referral Network, I can broaden the reach and interest in your property on a national and global level. I also have access to international buyers' agents, allowing me to target international clientele more effectively-and get your home in front
of more potential buyers.

RAPIC RESPONSE
TECHNOLOGY
I am available and able to accept leads whether it is through email, text, phone, or chat box, ensuring I am responding to potential buyers quickly, when their interest in your home is at its highest.

Steps to Get Your Home Market Ready

Professional Photography

GREAT PHOTOGRAPHY
GOES A LONG WAY
My professional real estate photographer will capture your home in its best light, complete the predetermined shot list to highlight specific features, do some editing where necessary and provide a complete set of digital photos of your property.
Beautiful, professional home photography is essential in marketing high-end real estate. Professional photography utilizes the right lighting, staging and perspective, to create a positive first impression with prospective buyers.

Sky High Views

DRONE IMAGERY

Sometimes it takes a birds eye view to see the entire picture of what makes your home special. This perspective provides an overview of your entire property and its surroundings, which is an excellent selling point. To many buyers, location is critical. One of the biggest benefits of using drone photography is the ability to view your property with respect to nearby attractions, amenities, parks, water, etc.

Online Virtual Tours

MATTERPORT & FLOOR PLAN

Think of this as an online showing personalized to each potential buyer. Viewers not only explore your home online - they choose how to move through the rooms. The experience is active rather than passive, custom instead of standard. The result is a far stronger level of engagement with your home found by buyers throughout the internet.

Staging to Sell

BUYERS ARE
BUYING A LIFESTYLE
Digital staging is often a more desirable option. Digital staging can be completed quickly and offers the opportunity for several renditions to appeal to different buyers. Even homes that are virtually staged tend to sell faster and for a higher price.
Effective staging helps neutralize the property's surroundings so buyers can envision the home as their own, as well as play up a property's strengths.

Marketing Your Home

Open Houses and MLS Tours

I'll schedule and advertise an Open House to the public as well as include your home on the MLS Tour, exposing your home to my network of local agents so they can preview the property and share it with their clients. This will drive traffic and interest in your home.

Private Showings

I will personally schedule private showings to pre- qualified potential buyers. This will allow me to personalize each tour to appeal to each buyer's specific wants and needs.

Response Marketing: TEXT ERA

TextERA allows buyers to view property details and reach me via a text code. Buyers can simply text a keyword or a number provided on your yard sign and they will receive information on your house directly back to their phone.
OUR BEST LEAD GENERATOR

97% TEXT MESSAGES OPEN AND READ

60% CONVERT TO SHOWING

Buyer Feedback

Feedback from buyers will be shared with you following each showing, allowing us to refine our plan if needed.

Social Results

I will share results from social campaigns that are created to show how many potential buyers have been targeted.

Online Analytics Report

Weekly reports will be shared through ListTrac to analyze the performance of our marketing efforts. I will be able to see which sources are generating the most views and user engagements to better understand how much interest your home is generating amongst potential buyers.

Ongoing Performance Analysis

Throughout the process, I will monitor sales conditions and interpret market indicators that can influence your property's market position. I will continue to offer qualified advice to ensure your home remains in the most competitive position.
Vibe Marketing
Office: 850-651-2454
4 9th Ave Suite E, Shalimar, FL 32579